Mixing dry wine with fresh fruit juice or syrup is an old French tradition. People used to prepare this wine-cocktail themselves. The ready-to-drink wine/juice mix first became commercialy available just a few years ago.
This citrussy beverage is the star of the new market in France for lavored wine-based beverages. The phenomenon started in 2012 with a few bottles sold and now represents more than 40 million bottles sold yearly in France !